Rebel and innovate: How Nike’s storytelling strategy works
Inside Retail
MARCH 29, 2022
Phil Knight, the co-founder of Nike, famously once said he hates advertising. Today, that’s what good brands do – help their audience be better. Even so, we partied with 500 retail floor staff across three locations around the country. ” At the time, Phil was breaking the mould. We put the foot to the floor.
Let's personalize your content