Remove Advertising Remove Engagement Remove Sporting Goods Remove Visual Merchandising
article thumbnail

Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

The sporting goods retailer has existed for elite athletes as a wholesale brand for more than 100 years, being the “official ball of everything” from tennis to golf. For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods.

article thumbnail

IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

B ETWEEN A VIBRANT retail scene and a plethora of sights and sounds, Columbus, Ohio, was the engaging setting for VMSD ’s 22nd annual IRDC. Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc., Advertisement. Advertisement.