How YouTube aims to take a piece of the social commerce pie
Inside Retail
APRIL 16, 2024
In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. A major player in the social commerce field that has been picking up traction as of late is TikTok.
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