Retailers are losing tens of millions by undervaluing their retail media assets
Inside Retail
MARCH 13, 2024
Sonder’s newly released Owned Media Market Report & Ranking 2024 records that in Australia the commercial potential for companies with owned media this year is $4.3 Sonder audits and values owned media which quantifies the size of the prize, creating benchmark-based advertising rate cards for every type of retail media channel imaginable.
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