tag retail-development Advertising Engagement Form Marketing 
Inside Retail
APRIL 16, 2024
Modern consumers, especially those within the Gen Z age bracket, are becoming increasingly interested in shopping methods that differ from the traditional e-commerce model of a direct-to-consumer website or shopping online via big-box retailers. billion in 2027. TikTok allegedly has goals of pulling in as much as US$17.5
Inside Retail
FEBRUARY 20, 2023
When you think about technology in retail, what comes to mind? These are technologies consumers directly interact with, so it makes sense for retailers to consider, evaluate and (where appropriate) integrate them as part of a broader customer experience. They are collectively referred to as martech – short for marketing technology.
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