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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales. This makes retail packaging design more important than ever. What Is Retail-Ready Packaging and Why Is It Important?

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. That’s because the retail experience is evolving.