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How Color Psychology Influences Retail Sales

Creative Displays Now

The impact of color largely stems from the use of harmonious combinations. A contrasting black against gold accents communicates luxury and exclusivity, while a mix of pastels can elicit nostalgia and softness. Best Buy: Best Buy rarely goes away from their brand colors on their point-of-purchase displays and promotions.

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Common Retail Signage Mistakes to Avoid

Creative Displays Now

They will avoid reading a lot of information in an advertisement. If you’re using your sign to promote a sale or upcoming product release, see what information will remain relevant for another time. Awkward or Difficult to See Contrast. The lettering needs to contrast with the background so your customers can read it.