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First Asia Pacific Adidas Flagship in Myeongdong, Seoul

Retail Focus

The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focal point on this level. The flipping advertising board behind the service desk regularly flips to change images, adding fun features to the queuing process.

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Creating an effective retail space

Design Middleeast

Highlight the focal point. The dynamic architecture we created dictates the flow and functionality of the spaces that are adorned with artistic and organic objects like the celestial staircase that inspires social media photography and adds to enhanced customer experience. Online prices are harder to compete with.

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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

Regarding the artistic component, “Visual merchandising applies to everything from the exterior of your retail store to the well-lit entryway all the way through to the well-placed furniture, fixtures, and promotional displays. Your inner artist might enjoy working with different materials to fashion a unique display. Get Creative.