Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds
VMS
NOVEMBER 30, 2022
Advertisement. In the flagship location on Broadway in SoHo, a feature wall dotted with baseball gloves allows customers to grab product and test it out, while the entirely new lifestyle apparel line showcases the brand’s recent street-meets-sport ethos. Advertisement. COLUMBUS CIRCLE. Pop-Up & Museum.
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