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Developing retail experiences through immersive retail design

Retail Focus

Retailers also recognize the importance of building a cohesive brand identity and narrative message that customers can understand and feel a sense of belonging to. This can include the creation of a distinctive store design, the use of unique materials and textures, and the integration of story-telling elements throughout the store.

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How to make the retail environment more sensory-friendly

Inside Retail

their system does not naturally filter out the multitude of daily sensory inputs), the layout and design of a physical retail space plays a significant role in their customer experience. For customers who have heightened sensitivity to sensory input (i.e.

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In retail, there’s no one-size-fits-all approach to accessibility

Inside Retail

For our texture-based products, we look to minimise any of the clothing features that would create a cognitive overload. Another huge step in the right direction would be to make retail spaces more accessible to all customers. It is designing for all of the senses as well as for the aesthetic,” Weber said.

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