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Daiso, Muji, Moshi Moshi? Why this Japanese-inspired chain is taking off

Inside Retail

Something for everyone, particularly if you are young and female Moshi Moshi sells exclusive merchandise in 12 categories: home furnishing, bags, stationery, cosmetics, fashion, beauty, apparel, food and drinks, plush toys, IT gadgets, toys, and ‘other’. Some stores also sell pet accessories.