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What fashion can learn from runways at PayPal Melbourne Fashion Festival

Inside Retail

This year’s PayPal Melbourne Fashion Festival (PMFF) was a 15-day-long parade of emerging and established Australian designers spanning over 100 unique events. Premium runways were staged inside Melbourne’s Royal Exhibition Building against the backdrop of the news that Victoria is Australia’s fashion manufacturing capital.

Fashion 130
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The brands that have consumers buying jewellery brands

Inside Retail

Accessoriesare no longer taking a backseat in the fashion industry with the rise of “jewellery wardrobes”. Earring, bracelet, ring and necklace stacking is a tradition taken from ancient cultures and has been popularised again by fashion influencers.

Consumer 245
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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. When function and aesthetics collide New Balance’s product line appeals to both fashion-obsessed and performance-focused consumers which play into the store’s fit-out. “We

Balance 264
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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

Southeast Asia’s largest fashion and lifestyle e-commerce player Zalora has just celebrated its 10th year anniversary this year. From overcoming initial barriers to buying fashion online through easier payment modes with operational excellence, it has made the website a force to be reckoned with in the region. A confident start.

Fashion 130
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Victoria’s Secret launches a World Tour – its new ‘catwalk show’ 

Inside Retail

The reimagined show, which will be webcast internationally, is part of the brand’s “commitment to championing women’s voices, perspectives and experiences”. The film focuses on the VS20 – a group of 20 creatives from Bogota, Lagos, London, and Tokyo – who will create four fashion curations.

Artistic 236
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How Chinese jewellery giant Lukfook aims to become a global brand

Inside Retail

Situated in the TRX district, a hub for both finance and fashion, the new store aims to blend luxury with cultural flair, targeting the affluent consumer base of Southeast Asia.

Boutique 113
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Crafting luxury brand narratives through popup stores

Retail Focus

They have organized pop-up experiences in different locations, showcasing their iconic luggage and accessories while providing insight into the brand’s history and know-how. Jacquemus has collaborated with various artists and designers to create popup store experiences that blend fashion with art.