Inside Retail

FEBRUARY 21, 2024

This concept echoes the powerful spirit of our community and adds depth to the collection’s impact,” she noted. The business is guided by the #WeShineTogether philosophy, which Zhou explained as emphasising unity, empowerment, and inclusivity in its approach to jewellery design.

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Inside Retail

APRIL 8, 2021

The new brand logo enhances the symbol of unity at the heart of Scotch & Soda’s name, which represents the free spirit of Amsterdam, the city where the brand was born. IR: Can you explain a bit about the ‘Free Spirit’ store concept and what you’re hoping to achieve with that?

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Design Wanted

SEPTEMBER 11, 2021

The inspiration for this project was born from the observation of the leaves : their shapes, the way they occupy the space on the plant, but also how they appear to us when they fall on the ground, there being unity and together at the same time. In order to be understood, they need effective environmental integration.

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Inside Retail

SEPTEMBER 11, 2023

Our ‘Iconic Legends’ campaign embodies the brand’s DNA of unity and togetherness,” Suri told Inside Retail. According to Suri, previously, the team successfully incorporated the #playtogether theme through the concept of ‘twinning’ to show people coming together through polo sports and in their personal lives. “We

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