Inside Retail

SEPTEMBER 11, 2023

Our ‘Iconic Legends’ campaign embodies the brand’s DNA of unity and togetherness,” Suri told Inside Retail. According to Suri, previously, the team successfully incorporated the #playtogether theme through the concept of ‘twinning’ to show people coming together through polo sports and in their personal lives. “We

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Unity Fashion Expansion Accessories 130

Inside Retail

APRIL 8, 2021

The new brand logo enhances the symbol of unity at the heart of Scotch & Soda’s name, which represents the free spirit of Amsterdam, the city where the brand was born. IR: Can you explain a bit about the ‘Free Spirit’ store concept and what you’re hoping to achieve with that? We aim to improve season after season.

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Design Wanted

SEPTEMBER 11, 2021

With the ‘Segni’ project the designers traced essential lines and angles to support and welcome the choreographies drawn by our bodies. With the ‘Segni’ project the designers traced essential lines and angles to support and welcome the choreographies drawn by our bodies – © Ortografie.

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