Accessories, Brand Management, Pattern and Strategy

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

Social Media

Social Media Apparel Color Texture

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

Inside Retail

SEPTEMBER 6, 2022

FJ Benjamin, a leading brand management company in Singapore with a portfolio of more than 20 iconic brands including Cole Haan, Marc Jacobs, Rebecca Minkoff and Guess, is back in the black after announcing a full-year profit of $3 million in FY22. Online shopping has of course accelerated during the pandemic.

Management

Management Planning Shopping Line

Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Why retail powerhouse FJ Benjamin is bullish on growth in Southeast Asia

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