Accessories, Brand Management, Consumer and Texture

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

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Plus-size fashion was in the spotlight at Fashion Week. What comes next?

Inside Retail

MAY 15, 2022

With billowing skirts, textured shirring and out-of-this-world prints, the collection inspired a whimsical feeling that left you wanting to ditch the office, throw out the black work pants and become a vagabond. We are expanding our capsule range to provide more options,” brand manager Claire Primrose said.

Fashion

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Create Retail Today

Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Plus-size fashion was in the spotlight at Fashion Week. What comes next?

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