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Expanding the Boundaries of Luxury: Navigating Experiences Beyond Traditional Retail

Retail Focus

Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Luxury brands were able to attract a wider range of consumers who were not typically interested in high-end fashion or accessories by setting up coffee kiosks or bakeries, for instance.

Expansion 130
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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

“We’re a sports company, but I also see us as a movement and wellness company – this means embracing and celebrating all forms of movement and all health journeys, and being your authentic self,” said Liz Weldon, VP of Global Nike Women’s brand management. “We

Marketing 130
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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

She’s already really engaged with us on social and online, so I think this gives her the opportunity to come in and embrace the store experience. Our head office really focused on brand-building and storytelling on digital channels. It’s a really vibrant space for us. We’re planning for that to [launch] mid 2022. Hopefully, June.

Marketing 130