Analysis: How five luxury brands won digital fashion week
Inside Retail
MAY 13, 2021
The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Bolstered by support for the series’ progressive vision, content tagged #MiuMiuWomensTales garnered $466,100 EMV.
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