NBA all-star weekend a slam dunk for retailers
Inside Retail
MAY 29, 2023
In fact, I make the pilgrimage to the US every couple of years specifically for this event – I was in Los Angeles in 2018 and in Chicago in 2020. This was the cornerstone of Adidas’ immersive exhibition during the All-Star Weekend, previewing its upcoming Chapter 02 collection, and inspired by its new understated and androgynous direction.
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