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How Reebok’s head of marketing James Chan “confidently pushes the envelope”

Inside Retail

My journey with the brand started in late 2016, when I was the global social media manager for Reebok, managing the Reebok and then Reebokclassics social media accounts. Previously, I was based out of the global head office in Boston, Massachusetts in the United States.

Marketing 130
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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday. ” The fashion industry grows up.

Fashion 246
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

Business managers call this approach the luxury strategy. It has specific rules that luxury managers must follow. The policy was updated to two children per family in 2016 and three in 2021. Trendy collaborations help consumers navigate the ebbs and flows of social media to capture novelty and hype. Oh my gosh!

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How Madmia went from a “one-person show” to a $10 million business

Inside Retail

Identifying a niche in the market for bright, colourful and mismatched socks, founder Tanja Filipovska established Madmia with a silent partner in 2016, after noticing that her friends were losing socks in a pair, and were sometimes bored of wearing two of the same socks.

Gifts 246
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Retailing in India: Pandemic Drives Growth in Pet Care Industry

VMS

Not surprisingly, there has been a spike in the adoption of pets across India, leading to the growth in the demand for pet food, pet pharmaceuticals, grooming accessories and toys. Online, the brand has built a community of roughly 500,000 followers and engages with them through value-added content on social media.

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Retailing in India: The ‘Paw’er of Pandemic Pacifiers

VMS

Not surprisingly, there has been a spike in the adoption of pets across India, leading to the growth in the demand for pet food, pet pharmaceuticals, grooming accessories and toys. Online, the brand has built a community of roughly 500,000 followers and engages with them through value-added content on social media.

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“It’s the right time to open some stores”: Ksubi CEO Craig King

Inside Retail

We also opened stand-alone stores in Los Angeles and New York in 2016 and 2017. We did exclusive deals with Barneys, Kith and Selfridges, and we right-sized our business, so we were able to manage the cash flow much more effectively, because we had a much more structured approach. Can you share what that looks like today?

Fashion 243