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Why so many global brands fail in Australia

Inside Retail

They arrived with great fanfare but many international retail brands have found the Australian retail market has been a graveyard. Even prime locations, local partners, name recognition and often a portfolio of new merchandise brands haven’t kept Australia from becoming a dead end for some major international retailers.

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EuroShop 2023 Preview

Retail Focus

The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. EUROSHOP, PAST AND PRESENT: 1966 EuroShop launches in Düsseldorf, in association with EHI Retail Institute, with 331 exhibitors taking part.

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Retail appointments for the week

Inside Retail

As the company’s senior manager of Research and Insights, Gower will help strengthen Cartology’s insight-led approach to campaign strategy, implementation and evaluation. He will be reporting to Jodie Koning, Cartology head of Marketing and Insights. L Brands announces woman-majority board for standalone Victoria’s Secret.

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Storytelling in retail design

CAAD

Storytelling in retail design is the commitment to capture the consumer through a visual narrative , in which history, tradition, values and the company’s business idea are the main protagonists. . Nowadays, stories move the world , which is why they are a clear trend in retail marketing. What is storytelling?

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VM Guru Blazes a Path to the Top of an Iconic Retail Brand

VMS

had a class aimed at students interested in business and marketing. It included a competitive after-school program in which you could focus on specific marketing areas, such as fashion merchandising and retail marketing. A Bachelor of Science in Fashion Marketing from Lasell University, then an internship with Bose Corp.,

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5 Best Experiential Retail Examples

Greater Group

In cooperation with greater group, the pop up shop was officially launched in New York in June 2014. This entertainment concept store has proven incredibly successful and plans are underway to establish a more permanent location for it in Las Vegas. of total retail spending in 2018, compared to 7,4% in 2016 and 5,9% in 2014.