The OWO’s identity is inspired by the destination’s wartime past
Design Week
AUGUST 4, 2021
The work – which includes a logotype, bespoke typeface and Morse code-inspired graphic pattern – is inspired by the central London building’s heritage. In the 60s, the newly-formed Ministry of Defence took over the site and it acquired the name Old War Office. “People search for authenticity” [link].
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