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Zalora exec talks immersive retail and personalised customer journeys

Inside Retail

As the year-end shopping season kicks off, Zalora , one of Asia’s leading online fashion retailers, and part of Global Fashion Group (GFG), is ramping up its marketing to capture consumers’ attention. As more customers added these items to their shopping carts, their prices dropped daily.

Fashion 130
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Why this founder believes it’s time to reinvent Singapore’s retail scene

Inside Retail

Many blame the rise of online shopping as the main factor behind the decline of this yearly event. Brien Chua, founder of Sheldon Global, Singapore’s leading home and living company, believes the key is offering hyper-personalised physical shopping experiences. So how can bricks-and-mortar experiences survive in this climate?

Shopping 130
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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

The brand was co-founded in 2014 by best friends Sarah Miller and Jessie Gargan, who were 23 and 26, respectively, at the time. It plans to expand click-and-collect to drive foot traffic in-store, whilst maintaining online shopping convenience, and reward customer loyalty.

Apparel 130
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One step ahead: Anticipatory design is the next frontier in personalisation

Inside Retail

It follows three key principles: flow over friction; convenience over choice; and curation over compilation. As retailers emerge from a focus on surviving Covid-19 to find 4 in 5 Australian households making purchases online, an exciting opportunity to engage consumers presents itself, but there are some challenges to overcome.

Design 130
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Episode 47: Justin Bolognino

VMS

His role as designer and curator of The Lab at Panorama , and Director of The Antarctic dome show at Coachella, “ FLATLAND: A Romance of Many Dimensions ”, has played an essential part in the evolution of the festival experience. This too invites us to consider the various types of realities we now engage in. in Singapore.

Art 82
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Exploring Seoul’s trendsetting street style and cafe culture 

Inside Retail

Source: Supplied Ader Error, Hongdae: Streetwear meets art (IYKNK) Well-loved by K-pop stars, this local unisex streetwear brand was born in Seoul in 2014 and since then it has collaborated with retail giants like Puma and Zara and stocked at major international retailers. Is it a well-curated shop? Ader Error in Seoul.

Display 130
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5 Best Experiential Retail Examples

Greater Group

While a considerate percentage of shopping nowadays takes place online – especially among millennials and Gen Z – it remains favourable for brands to keep one foot on the ground. In cooperation with greater group, the pop up shop was officially launched in New York in June 2014. Avengers S.T.A.T.I.O.N. Galaxy Harajuku.