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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

Since launching in Melbourne in 2014, Belles Hot Chicken (Belles) has grown to six existing locations, including a new opening in Bondi, Sydney, a few weeks ago, and is now looking to raise between $1 million and $2 million to fund further expansion. In the campaign’s first week, it received over 1,000 expressions of interest (EOIs).

Planning 244
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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KENJI selects the Bullring Estate for debut regional store

Retail Focus

KENJI has experienced significant growth in the last two years, and the brand is now set to launch its first app to coincide with the opening of its fifth concept store at Bullring. . KENJI is tapping into the digital space, and we’re excited about how the brand plans to attract a new audience.”.

Location 147
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EuroShop 2023 Preview

Retail Focus

Visitors will be able to find answers to current questions from retailers, such as what a shop or store should be today, and be inspired by temporary design or modular concepts, as well as tangible solutions for sustainability. 2014 EuroConcept hosts new Lighting Designers zone. 1966-1972 EuroShop held every two years.

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Retail appointments for the week

Inside Retail

Grieder, who has been appointed by the supervisory board for a period of five years, aims to make Hugo Boss one of the top 100 global brands and plans to spend more than €100 million on marketing between now and 2025. He was appointed CEO and president of Tommy Hilfiger Global and PVH Europe in 2014. It recently launched in Australia.

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Locals rebuff invaders: Inside Vietnam’s convenience stores war

Inside Retail

Figures from Euromonitor show that the number of convenience stores in Vietnam increased from just 565 in 2014 to 1289 by 2019 when revenues reached US$103 billion. Since the beginning of this year, the chain has opened 300 Winmart+ stores, with 800 more planned by the end of this year. A new Nova Market store: 450 planned initially.

Marketing 130
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Storytelling in retail design

CAAD

That is, as a central idea, the concept of Storytelling. It is one of the most powerful strategies in good marketing planning: telling stories that create an impact on the consumer’s mind and connect directly with them. . The focus must be on engaging them so that they find it easier to remember our brand.