2014, Brand Management, Consumer and Planning

From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

MARCH 7, 2023

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. The brand achieved record sales of over $7.4 per cent increase in direct-to-consumer sales. billion globally, which reflects an increase of $1.1

Apparel

Apparel Fashion Accessories Accessories

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing

Marketing Engagement Strategy Social Media

Create Retail Today

From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Webinars

Stay Connected