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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Louis Vuitton’s brand history in heritage window displays

Design Retail Space

Grandson of the company founder, Gaston was a businessman and an artist. Gaston’s Louis Vuitton’s artistic window display sketches. We’re still in the twenties on the previous century, and back then window displays were an important aspect of the brand’s position on the market.

Display 52
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Has Barbie become an icon of diversity?

Design Wanted

In the 62 years since Mattel introduced her to the toy market, she has run in several successful presidential campaigns, been painted by Andy Warhol and dressed by Karl Lagerfeld. 35 different skin tones, 94 hairstyles and 9 different body types make Barbie the most diverse doll on the market. We’re talking about Barbie.

Texture 98
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Episode 47: Justin Bolognino

VMS

JB also helped to develop and launch of Brooklyn Bowl (2009), serving as Creative and Media Director, as well as Arcadia Earth (2019) in NYC, the first artist-driven immersive experience dedicated to sustainability, where he also designed two of the installations.

Art 82
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Strumming a new tune: Fender’s APAC pres talks world-first Tokyo flagship 

Inside Retail

By 2030, Asia Pacific is expected to be the largest music market in the world. He was previously president of Ralph Lauren’s operations in Japan before joining Fender back in 2014. Fender has a strong presence in many Asia Pacific countries, as it has signed up most of the top artists and musicians across the region.

Artistic 130
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17 Inspiring Jewellery Shop Designs

Barber Design

Downstairs in the lower basement, semi-transparent slats give a nod to Jensen’s Nordic sensibility, with a bespoke wooden table by artist Laura Bergsø presenting a warm and comfortable space. The new jewellery store design is expected to feature sharp lines and soft tones of green, reflecting the brand’s colour palette.

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NFTs: The new darling of the global fashion and design industries

Inside Retail

A relatively unknown artist, Beeple, sold an NFT for US$69 million (A$92.5 million) at a Christie’s auction, making him one of the top three most valuable artists alive. For many artists, NFTs serve as an opportunity to break the glass ceiling. The NFT market has grown over 229 per cent since 2020, to reach over US$500 million.

Fashion 130