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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Nothing replaces delivering on brand promise As obvious as it may sound, we have seen many brands take the concept of “delivering on brand promise” for granted, assuming they can win over consumers’ hearts and wallets through shortcuts.

Marketing 290
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Condado Tacos Charts 100 New Restaurants by 2026

VMS

The chain is known for its “build-your-own” taco concept as well as its colorful restaurant atmospheres. Its design efforts include working with local artists to hand-paint the walls of new restaurants with original murals depicting local narratives. It currently operates in 13 markets throughout the Midwest and Southeast.

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Why Lyric Videos are Having a Design Renaissance

Design Week

While London’s Trunk Animation studio has created lyric videos for artists like Lily Allen, U2 and Kylie, some of its most celebrated work has been for heritage acts. If artists posted a lyric video onto YouTube – which also helped fans’ patience as they waited for a video drop – the extra views all helped.

Design 141
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Louis Vuitton’s brand history in heritage window displays

Design Retail Space

Grandson of the company founder, Gaston was a businessman and an artist. Gaston’s Louis Vuitton’s artistic window display sketches. Vuitton as the company CEO understood the importance of shopfront design and treat it with an artistic vision in mind. Let’s get back to the twenties of the 20th century.

Display 52
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Episode 47: Justin Bolognino

VMS

47 of the NXTLVL Experience Design podcast called “The Synchronicity Architect and a the Art of Being There,” Bolognino and host David Kepron cover Synchronicity, Consciousness, ‘The Map of Realities,’ Concept of Mind, Jazz, ‘Unreality’ and much more! EPISODE NOTES. linkedin.com/in/jbolognino. in Singapore.

Art 82
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Neo/craft reexamines traditional materials with striking effect

Design Wanted

The Neo/craft label was founded in 2014 by the Berlin-based designer Sebastian Scherer. Berlin is the centre for artists and designers in Germany…[It] gives me the freedom I need to live and create.”. In 2014, Sebastian Scherer won the Lexus Design Award for the prototype of his now iconic Iris lamp – ©Neo/craft.

Rhythm 52
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Has Barbie become an icon of diversity?

Design Wanted

Behind Barbie’s various iterations is a team of top fashion designers, makeup artists, and the most elite couturiers. A Barbie can take months to concept and finalise because of the logistical challenges and costs new styles create within the manufacturing process. In 2012, 2013, and 2014, worldwide gross sales for Barbie decreased.

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