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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

Artistic 244
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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He said that DVF is an industry leader in “effortless femininity,” and that the two brands were a perfect fit, with aligned goals and objectives.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Larger companies can struggle to maintain a brand’s original messaging, and in some cases, by using their wide array of resources to make a product less exclusive and more accessible, they can also diminish its popularity with its core audience.