2012, 2018, Marketing and Social Media

Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. A somewhat grovelling apology from the company ensued, and the offending coats were withdrawn from the market, pronto.

Consumer

Consumer Apparel Fashion Outdoor

How Chinese toy giant Pop Mart thinks local, dominates global

Inside Retail

JUNE 1, 2022

When Chinese collectables retailer Pop Mart launched a pop-up store at London Westfield in January of last year to test its concept in the UK, it expected the Asian diaspora to be its largest potential market demographic. We initially assumed it might not be easy to enter the UK market. The merchandise and the market.

Artistic

Artistic Art Expansion Concept

Create Retail Today

Battle of the sportswear brands: Why Chinese consumers are going local

How Chinese toy giant Pop Mart thinks local, dominates global

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