Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

FEBRUARY 11, 2024

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

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CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Launched in 2012, Anine Bing today sells at over 15 stores and 300 sales points. Anine Bing’s career took a massive turn when she decided to launch her first fashion collection in 2012. Image by Creative Retail Packaging.

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