Inside Retail

OCTOBER 13, 2022

SMS marketing is a staple in today’s direct-to-consumer toolkit, opening new opportunities for customer engagement, retention, and revenue growth. These Australian brands have told us exactly what prompted them to add SMS to their marketing strategy, along with which texting tactics have worked best for them so far.

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Inside Retail

FEBRUARY 11, 2024

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. These partnerships are part of the strategy to further reinforce the brand’s community approach within its identified key markets.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. This is why the demand for unique and innovative digital marketing strategies has increased. According to studies, influencer marketing platforms are expected to hit a market size of $370 million by 2027.

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Retail Insider

JANUARY 31, 2022

Fine: Cast your mind back to 2012 – London Olympics and all that. Boldt was selling the boxes (ready portioned out with easy to follow recipe cards) at markets and then he had the good idea of hand delivering 100 boxes to journalists, which led in time to an appearance on Dragons Den when the company was a year old. Obviously not.

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