Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. We also knew having a presence in Canberra, we couldn’t achieve that ourselves because the market is just a little bit too small to justify a Lekker store and these guys are great.”
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