2012 Contrast Management Promotion 
Inside Retail
JUNE 1, 2022
Around 2012, Wang had already recognised the popularity of toys in his stores. We think the localisation of a brand should include localisation of management methods, manpower, and products,” Moon said. In contrast, our customers in Southeast Asia prefer the ‘chance’ aspect of buying blind boxes. But not now.
Inside Retail
AUGUST 16, 2021
Added to a growing list of national holidays in China, May 10 was declared ‘Chinese Brands Day’, an event that proudly promotes “Made in China” and an attempt to shed the counterfeit and copycat stereotypes equated with overseas brands. CASE STUDY : Neiwai. Even L’Oreal reportedly showed interest in acquiring the C-beauty brand in late 2018.
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