Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). First opened in 2017, Nio aimed to design an experience beyond just selling a car through its exclusive lounge concepts and on-site perks.
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