How Chinese toy giant Pop Mart thinks local, dominates global
Inside Retail
JUNE 1, 2022
Around 2012, Wang had already recognised the popularity of toys in his stores. Working with artists, he created first characters, then different figurines of each, and for the past decade, he has been building a pool of more than 100 trademarked characters. The balance is sourced from local artists in each market the company enters.
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