Virgil Abloh and AMO design flexible flagship Off-White store in Miami that "can host a runway show"
Dezeen
AUGUST 12, 2020
Fulfillment of not only the monetary transaction you do by buying a product, but also fulfilment in terms of like the engagement you have with a brand, or the aura of a brand.". Above the moveable wall is the word Shop with a red cross in front – a tongue-in-cheek nod to the concept behind the project.
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