From a cartoon mouse to a global giant: how Walt Disney conquered the world
Inside Retail
OCTOBER 17, 2023
Disney has influenced countless other animation studios and artists. A famous diagram , sketched by Walt himself in 1957, foreshadowed the direction Disney would ultimately take: a huge business empire of synergies, merchandising and cross-promotion. A century later, Disney is one of the world’s largest entertainment conglomerates.
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