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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

The campaign highlights a curated selection of swim and resort wear for the Australian summer season, from monochrome bikinis to edgy cobalt blue cut-out one-pieces. Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa.

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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

Expansion 243
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

During her time at Lululemon, which spanned 13 years from 2012 to 2020, Shaughnessy led over 40 stores and oversaw the brand’s national wholesale and community presence in ANZ. These partnerships are part of the strategy to further reinforce the brand’s community approach within its identified key markets.

Planning 264
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How Bo & Luca’s founder navigated warfare whilst remaining true to her purpose

Inside Retail

After officially launching in 2012, Pittman recently opened Bo & Luca’s first store in Brisbane, Australia, after years of building its global presence. Each gown was created with a flower in mind and all the artwork for the pieces was carefully curated to embody that particular flower. SP: All our pieces are made-to-order.

Fashion 130
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Hot Retail Concept designs in May and June

Barber Design

In 2012 they took the decision to move fully online, focusing on e-commerce and wholesale. The carefully curated selection of items on display are – according to owner and chief designer, Jane Hedreen – essential items for a thoughtful life.

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