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How Aussie menswear brand Peter Jackson is suiting up for e-commerce expansion

Inside Retail

Under the leadership of the brand’s marketing director Nick Jackson, the third generation of the family to run the business, Peter Jackson has rolled out a new e-commerce platform, which supports a seamless omnichannel experience for customers across all touchpoints. So, we see value in our marketing efforts through that scale.

Expansion 243
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Meet Bo & Luca, the Australian couture bridal brand with a global presence

Inside Retail

Building a bridal business without losing the luxe boho essence Bo & Luca officially launched in 2012, but the idea was born in 2010 when Pittman was living in Dubai. Initially, the collection was launched in 2017 with 10 dresses, but it wasn’t until 2020 and the Covid-19 pandemic that it began to really resonate with the market.

Fashion 130
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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

A demand for counterfeit goods was thus sparked, fuelling a boom for local manufacturers and leading China to become the top global market for the production and sale of fake goods. These brands, often unique or even unknown to the market, satisfied the desire for individuality. The Decline of the West. CASE STUDY : Neiwai.

Consumer 130