Is now the time to go direct to consumer?
Inside Retail
APRIL 7, 2022
Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. Start with a curated range – you can always scale up via your own dedicated site later.
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