How Lekker Bikes’ founder transitioned from CEO to a more strategic role
Inside Retail
FEBRUARY 9, 2023
Meindert Wolfraad launched Lekker Bikes in 2009 while living in Australia as a backpacker, and over the years, he grew the brand into a successful global cycling business. Meindert Wolfraad: I started Lekker Bikes back in 2009, in Sydney. Exercise gives me the mental space and endorphin-hit to get that creativity flowing.
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