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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. Localised design Lekker adapted the build of its product offering to suit the Australian market and consumer preferences which contrast with the European markets. “We

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“Doing nothing wasn’t an option”: M.J. Bale CEO Matt Jensen

Inside Retail

Bale in 2009, some of the challenges you faced from the outset, and how you got the business off the ground during those early stages? Matt Jensen: It was a difficult market environment when we launched back in September 2009, given it was the back end of the GFC. What are the brand’s plans in this space moving forward?

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Parfums de Marly enters APAC for the first time and settles in Sydney home

Inside Retail

Following its 2020 marketing strategy rebrand, Parfums de Marly felt now was the right time to enter the Australian retail space with its French vision of excellence and luxury in opposition to standardisation, through in-store customer experience. For Australia, our strategy is pretty simple. billion in 2023 to US$69.25

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

These building technologies, with the ability to span large spaces, led to the development of the show window. cities,” says Steve Kaufman, former Editor-in-Chief of VMSD from 1998 until 2009. In sharp contrast to the harsh realities of the Depression, the 1930s was the most elegant period in Hollywood’s history.