From a cartoon mouse to a global giant: how Walt Disney conquered the world
Inside Retail
OCTOBER 17, 2023
Just how did Disney manage to do it? Buyouts and a cultural behemoth In 2006 Disney bought Pixar, in 2009 it bought Marvel and in 2012 it bought Lucasfilm. Since 1986, Disney have tried to keep it out of circulation, although clips can be found online. Its reach is gigantic. If you can dream it, you can do it,” Walt once said.
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