What’s the Guochao trend and what does it mean for global brands in China?
Inside Retail
AUGUST 9, 2023
The trend has been gaining momentum since 2020; however, the seeds were planted nearly a decade ago when President Xi Jinping introduced the Made in China 2025 initiative, which encouraged “the transformation of Chinese products into Chinese brands”. billion yuan ($4.1 billion) by 2025, a hundredfold increase from 2015.
Let's personalize your content