From a cartoon mouse to a global giant: how Walt Disney conquered the world
Inside Retail
OCTOBER 17, 2023
Walt Disney was an innovator in terms of space, colour and movement. The clip of Mickey holding the ship’s wheel and whistling became the company’s logo in 2007, reminding audiences of Steamboat’s enduring importance. Since 1986, Disney have tried to keep it out of circulation, although clips can be found online.
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