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What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

AUGUST 9, 2023

This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Certain Western brands in China simply use Guochao as an excuse for their failure to localise,” said Harriet Sheffer, the APAC marketing and strategy director for Outform.

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How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

SEPTEMBER 21, 2022

At the time, I was a partner in business advisory at EY and was exploring a path for a more creative and entrepreneurial career, so naturally we started working together and I started supporting him on his strategy and some creative and business ventures during my time off. IR: What is MFK’s physical store strategy?

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What’s the Guochao trend and what does it mean for global brands in China?

How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

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