2007, Artistic, Concept and Marketing

What’s the Guochao trend and what does it mean for global brands in China?

Inside Retail

AUGUST 9, 2023

This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Nike, the biggest sports brands in the world, has been losing its market share to local Chinese competitors, Li Ning and Anta, due to the Guochao trend.

Social Media

Social Media Marketing Consumer Artistic

How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

Inside Retail

SEPTEMBER 21, 2022

This was very new, as the perfume industry was mainly marketing driven and creation was just a component at the service of a marketing-led story. For us, marketing had to be at the service of creative ideas and to act only as an amplifier. Our vision was to put creativity at the center of everything.

Boutique

Boutique Fashion Art Strategy

Create Retail Today

What’s the Guochao trend and what does it mean for global brands in China?

How Maison Francis Kurkdjian built a brand around the Picasso of fragrance

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