What’s the Guochao trend and what does it mean for global brands in China?
Inside Retail
AUGUST 9, 2023
This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. Its unique brand ethos that employs traditional beauty rituals in the form of modern cosmetics has made it popular not only in China, but also in the international market.
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