2007 Artistic Concept Expansion 
Inside Retail
AUGUST 9, 2023
This policy was established to shift China’s manufacturing-led economy to a more consumption-based economy due to the country’s falling GDP value between 2007 and 2010. It is commonly interpreted as products made in China, but in reality, the concept is more about embracing Chinese culture authentically.
Inside Retail
SEPTEMBER 21, 2022
It allows us to develop additional capabilities in key areas such as brand building, digital development and operational excellence or gain from state-of-the-art infrastructural support for our international expansion. Around 2007, however, we started seeing more and more “niche” fragrance brands being launched and entering department stores.
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