article thumbnail

How Indian brands could benefit from Walmart’s ambitious export goals

Inside Retail

Interestingly, Walmart’s global advertising business grew by over 30 per cent. Just to recap, Walmart first entered the Indian market in 2007 with the wholesale ‘cash and carry’ business, Bharti Retail. Its first-quarter results , released in mid-May, showed a 7.6 per cent increase in revenue to US$152.3

Strategy 130
article thumbnail

Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. By targeting casual gamers and families, Nintendo was able to tap into a previously untapped market segment. Apple iPhone The launch of the first iPhone in 2007 marked a significant moment in the history of technology.